PASS MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL RATE - VALUABLE MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL FEEDBACK

Pass Marketing-Cloud-Advanced-Cross-Channel Rate - Valuable Marketing-Cloud-Advanced-Cross-Channel Feedback

Pass Marketing-Cloud-Advanced-Cross-Channel Rate - Valuable Marketing-Cloud-Advanced-Cross-Channel Feedback

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 2
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 3
  • Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 4
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 5
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 6
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 7
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q65-Q70):

NEW QUESTION # 65
On which social channel can users create ad audiences?

  • A. Instagram
  • B. Twitter (X)
  • C. Tiktok
  • D. Houzz

Answer: A


NEW QUESTION # 66
What data is there in mobile connect demographics, select3

  • A. channel
  • B. First name
  • C. Email
  • D. City
  • E. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
  • F. Region

Answer: B,D,F

Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, copyright, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.


NEW QUESTION # 67
Difference between inbox message and in app message.

  • A. Inbox messages can be used only in los whereas in app message can also be used in android
  • B. Inbox message is displayed once but in app message is displayed repeatedly
  • C. Inbox message is displayed and stored in device in app message is displayed only 1 time

Answer: C

Explanation:
The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:
* A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.


NEW QUESTION # 68
What is true for behavioral triggers. Multiple select.

  • A. need collect tracking code
  • B. need catalog data
  • C. they cannot be modified

Answer: A,B


NEW QUESTION # 69
What is the primary function of Einstein Copy Insights?

  • A. Analyze the subject lines to uncover insights and optimize email engagement
  • B. Recommend best copy for web content for blogs, articles, etc.
  • C. Give insight on Email message copy to understand which text is resonating with Contacts
  • D. Drive higher Mobile App engagement through optimized Push message copy

Answer: C


NEW QUESTION # 70
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